Privacy Policy
Ayufinity Care ("we", "our", "us") is the owner, author and publisher of www.Ayufinity.com (“Website”) as well as the software, services and applications provided by Ayufinity values your privacy and is committed to protecting the personal data you share with us when using our website, mobile application, or related services (collectively, the “Services”).
This Privacy Policy describes how we collect, use, share, store, and protect your personal information, and outlines your rights and choices with respect to your data. We created this Privacy Policy to demonstrate our commitment to the protection of your privacy and your personal information. Your use of and access to the Services is subject to this Privacy Policy and our Terms of Use.
By accessing or using Ayufinity’s services, platform, or by voluntarily submitting your information, you acknowledge that you have read, understood, and agreed to the practices and terms outlined in this Privacy Policy, and you consent to the collection, use, storage, and disclosure of your information as described herein.
Ayufinity reserves the right to update, amend, modify, or remove portions of this Privacy Policy at its sole discretion and at any time. Continued use of the services after such changes constitutes your acceptance of the updated Privacy Policy.
If you do not agree with any part of this Privacy Policy, you are advised not to access or use Ayufinity’s website, mobile application, consultations, or any associated services.
- accept this Privacy Policy on their behalf, and
- provide consent for the collection, use, and disclosure of their personal information as described herein
1. Information We Collect
Personal Information:
- Name, age, gender, contact details (email, phone)
- Height, weight, diet, digestion, exercise, body features,etc.
- Ayurvedic profile, dosha type, diet & lifestyle inputs.
- Health history and wellness goals
- Pulse/heart rate and physiological signals (if applicable)
- Medical history, current symptoms, medications (if shared during consultation)
- Information shared during doctor/yoga/diet expert consultations.
- Payment and billing details
- usage of the services and history of the appointments
- financial information such as bank accounts, credit and debit card details or other payment instrument details
- physical, physiological and mental health condition
- information received by body corporate under lawful contract or otherwise
- visitor details as provided at the time of registration or thereafter; and
- Telephone calls/Conference calls data records.
Technical Information:
- IP address, browser type, device information
- Location data (if enabled)
- Usage patterns and preferences (via cookies or analytics tools)
2. How We Use Your Information
- Deliver personalized Ayurvedic wellness solutions, recommendations, and consultations.
- Process and deliver orders, subscriptions, and services.
- Facilitate doctor consultations and video/audio calls.
- Improve platform performance and user experience.
- Contact you with health tips, order updates, or offers (with consent)
- Process payments and manage your account.
- Improve our products, services, and user experience
- Send important service updates, promotions, and offers
- Comply with legal obligations and ensure safety
- We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
- Internal record keeping.
Technical Information:
- IP address, browser type, device information
- Location data (if enabled)
- Usage patterns and preferences (via cookies or analytics tools)
3. Use of Public Information and Transfer in Business Events
Ayufinity may freely collect, use, and disclose any information that is already available in the public domain or is not classified as personal or sensitive data, without requiring additional consent.
In the event of a merger, acquisition, restructuring, sale of assets, or transfer of business operations, Ayufinity reserves the right to transfer or assign the personal information and other data collected from users and end-customers as part of such corporate transactions. Any such third party or successor entity will be bound to handle such information in accordance with this Privacy Policy and applicable data protection laws.
4. Sharing of Information
- Authorized personnel for service delivery
- Trusted partners or affiliates for wellness services
- Payment gateways for transaction processing
- Legal authorities when required by law
5. Use of Cookies and Tracking
- Understand site usage and user behaviour
- Enhance performance and personalize your experience
- Serve relevant ads (you can opt out via browser settings or Ad Preferences)
6. Data Security
We use industry-standard encryption, access control, and monitoring to protect your data. However, no method is 100% secure, and we recommend using strong passwords and secure networks. We have put in place reasonable measures to protect the personal information contained in our databases. Measures are in place to prevent unauthorized access and maintain appropriate use and accuracy. Furthermore, data that is transmitted in association with our online store is encrypted and is secured by SSL as per international standard IS/ISO/IEC 27001.
International Users and Data Transfers
Ayufinity’s services are accessible globally. If you are accessing the platform from outside India, including the European Union, United Kingdom, United States, or other regions with laws governing data collection and use, please note that your information may be transferred to, stored, and processed in India or other countries where our servers or third-party service providers are located.
By using our services and providing your information, you consent to the transfer, storage, and processing of your data in jurisdictions that may not have the same data protection laws as your country, and you understand that your personal data may be subject to lawful access requests by government authorities in such countries.
We will take appropriate contractual and technical safeguards to protect your data in accordance with applicable law, including Standard Contractual Clauses (SCCs), Data Processing Agreements (DPAs), and encryption protocols where required.
7. Your Rights
- View, update, or delete your profile
- Opt-out of non-essential communications
- Delete your account anytime by sending email to care@ayufinity.com
8. Third-Party Links and Integrations
Our services may contain links to third-party websites or allow integration with social platforms. We are not responsible for their privacy practices. Please review their policies before sharing data.
9. Children's Privacy
Our services are not intended for individuals under the age of 18. We do not knowingly collect data from children without parental consent. If we become aware that we have inadvertently received personal information from a visitor under the age of 18 on the website, we will delete the information from our records.
10. Changes to This Policy
We may update this Privacy Policy from time to time, with or without advance notice. We may notify you of significant changes via email or our platform. Continued use of the Services implies your consent to the updated terms. You may visit the privacy policy section for the latest updates on the policy. If you have any query feel free to contact us at care@ayufinity.com
11. Use of Analytics and Tracking Tools
- Google Analytics – Used to monitor site traffic, behavior, conversions, and demographics.
- Meta Pixel (Facebook Pixel) – Enables us to serve personalized ads and track conversions from Facebook and Instagram advertisements.
- Google Ads Conversion Tracking – Helps us understand which ads are performing best.
- Hotjar or Similar Heatmaps (if applicable) – To improve usability and understand user interaction.
- Google Analytics Opt-out Add-on
- Your Ad Settings on Google
- Facebook Ad Preferences
12. Consent to this Policy
You acknowledge that this Privacy Policy is a part of the Terms of Use of the Website and the other Services, and you unconditionally agree that becoming a User of the Website and its Services signifies your (i) assent to this Privacy Policy, and (ii) consent to Ayufinity using, collecting, processing and/or disclosing your Information in the manner and for the purposes set out in this Privacy Policy. Your visit to the Website and use of the Services is subject to this Privacy Policy and the Terms of Use.
